Natalie Schor

Natalie Schor

E.D. You studied Art History at the University of Tel Aviv. Why did you choose Photography and when did you discover the magic of the photographic art?

N.S. I was already a student when my boyfriend, Sharon, bought me a digital camera for our fifth anniversary. I started to take my camera almost everywhere I went, catching things that seemed to me interesting enough, without directing or planning ahead. Soon, I fell in love with this occupation and began taking basic photography classes, honestly I have never imagined this would turn out to be my dream…

E.D. Your photographies are glimpses of reality. What do you take in consideration when you shoot a picture?

N.S. The technical aspect is secondary to me. Firstly, I concentrate on the topic, the original situation. I love a theme that conceals a story, while it aims at something I can relate to. Clearly I make sure there is  proper lighting, and I choose to place the object in the most interesting angle possible. The tendency is of course interesting colors that attract the eye.

E.D. You grew up in a family that values art and culture, surrounded by beautiful art objects. Do you think that this has forged in a way your path in life?

N.S. No doubt about it. I grew up in a family that loves and respects literature, music, and fine arts. My father is an art collector and my mother has a gifted talent when it comes to designing and drawing. Art books on the shelf and paintings on the walls drove me to love and curiosity. I tried my hand in several areas (guitar, poetry, and drawing) and among all these, photography suddenly became the most dominant and appealing to me.

Natalie Schor: Photography "The Old City"

Natalie Schor: Photography "The Old City"

E.D. Do you prefer working with people you know or just with complete strangers in the street?

N.S. As I mentioned, I do prefer the reality that surprises me (which means, to be somehow involved with people you do not know… snap shots etc.)

Of course I’d love to photograph people who are close to me, whom I can share my vision with. But, in general I am a very easy person to get along with and completely open to new ideas and new people.

Natalie Schor: "Orient - Occident"

Natalie Schor: "Orient - Occident"

E.D. Your photographies always have titles. Do you think the titles help the viewer understand your own feelings towards the photography?

N.S. Yes. Although I agree some photos don’t need titles. If you look at a photo called “Untitled”, you can have a personal interpretation, or… the photo simply speaks for itself. Nevertheless, just like in a painting, the artist feels the need to make a statement, to pass on a feeling, an opinion, or an idea. My perception is: a title can help you “see” better and it can equally destroy…However, I still prefer a title.

Natalie Schor: "Life as a Metaphor"

Natalie Schor: "Life as a Metaphor"

E.D. Let’s take:”Life as a Metaphor” for instance. The title gives us a clue towards the meaning of the photo. Can you offer more insight on this specific title / picture?

N.S. It’s a daily scene in a public place. The characters’ position can perhaps indicate their importance, or status in life. I saw humor but also sadness. The attitude of the characters, lost in a surreal setting… metal sky, earth made of stones, and the people trapped in between. Lighting also has an important role, and it creates a separation between the characters. Many titles ran across my mind, but  I finally chose this one, which directs you to a deeper observation, and can be understood in several ways.

E.D. Your photographies are surrounded by a melancholic air, they seem to bring together 2 separate worlds: one of innocence and childhood and the other one of bitterness of a somewhat regretful adulthood. As a young, emerging artist do you find yourself in the middle of these 2 worlds?

Natalie Schor: "Cosanzeana"

Natalie Schor: "Cosanzeana"

N.S. On the one hand I still feel sometimes as a child even though I am almost 27. I feel some of my photos come from a very naive place. On the other hand, I am very connected to the seriousness of older people, because I find it very real. There is a whole life behind them. So much experiences, pain, joy, loss. Something you can see in every wrinkle, every look, and it touches my heart in a way I can’t describe. These two extremes are supposedly not related, but they are…

E. D. “Sleeping birds” is an obvious allusion to Mihai Eminescu’s poem. Do you find inspiration in his poetry?

Natalie Schor: Photography "Sleeping Birds"

Natalie Schor: Photography "Sleeping Birds"

N.S. When I was a child, my grandmothers used to put me in bed and sing this song to me. They knew many Mihai Eminescu’s poems by heart. This is why the title came to me quite naturally. If I look at a photo I have just taken and it may suggest a name related to a poem, well, it turns out to be a very satisfying moment for me. Robert Frank (Such a wonderful photographer) said: “When people look at my pictures I want them to feel the way they do when they want to read a line of a poem twice…” if I could reach that, nothing can be more fulfilling.

E.D. “Dialogue of the deaf” is another well-chosen title, full of subtle irony. Thinking about this picture, do you believe your artwork should express something, have an objective or do you just value art for art’s sake, only for aesthetic principles?

Natalie Schor: Photography "Dialogue of the Deaf"

Natalie Schor: Photography "Dialogue of the Deaf"

N.S. This photo reflects a situation that exists in Israel. I won’t go into politics, but there is a feeling of irony and disappointment implied. I chose that name because I couldn’t think of anything else to symbolize the situation. Two completely different worlds, yet they suddenly appear before you for one moment, something you don’t see every day. My intention is to give a photo a few layers, I wouldn’t want it to be just a “nice picture” to look at. Even when I photograph still life, I try to give a sense of depth, and I wish I had always succeeded in it…

E.D. Some of your photographies seem to disclose a pictorial approach (Sleeping birds, Tribute to Magritte). Do you take interest in other art forms, like painting for instance?

Natalie Schor: Photography "Tribute to Magritte"

Natalie Schor: Photography "Tribute to Magritte"

N.S. The painting domain is no stranger to me. I do try to render my photos a rich pictorial language. In the university, I learned about different streams in art, to analyze works of art, the laws of perspective, light and shadow and composition. Somehow, I may instinctively translate this knowledge into my photos.

Natalie Schor: Photography (Eternal Eve Exhibition)

Natalie Schor: Photography (Eternal Eve Exhibition)

E.D. What are your favourite artists (not only photographers)?

N.S. So many! But here are some of the most prominent of them who receive my highest appreciation:

In painting: Renne Magritte, Joan Miro (I simply adore Surrealism) Reuven Rubin (his paintings are literally pure serenity), Baruch Elron (who was a friend of the family), and Corneliu Baba (I find his portraits excellent!).

Natalie Schor: Photography "No Longer a Saint" (Eternal Eve Exhibition)

Natalie Schor: Photography "No Longer a Saint" (Eternal Eve Exhibition)

In  photography, it is extremely difficult for me to say, since I love so many. I noticed I am mostly attracted by (how not surprising) daily street scenes, and photos in black and white. Some of my favorites are Henri Cartier-Bresson, Richard Avedon, Helen Levitt, Chema Madoz and Dorothea Lange. I also love photo-journalism very much!

E.D. Thank you.

Eternal Eve – Art Exhibition, Israel, celebrating Women’s Day

Eternal Eve - Art Exhibition, Tel Aviv, Israel

Eternal Eve - Art Exhibition, Tel Aviv, Israel

4-21 March:  “Eternal Eve”: International Fine Art Group Exhibition to celebrate the International Women’s Day, Jaffa -Tel Aviv Museum, Tel Aviv, Israel with the participation of artists from Israel, USA, Norway, Finland, Germany, Italy, Denmark, France, Canada, Greece, Netherlands, Austria. Curator: Zina Bercovici

Jaffa Museum, Tel Aviv, ‘Eternal Eve’ (March 2010):


Tel Aviv, the first modern Hebrew city, was founded on April 11, 1909. On that day, several dozen families gathered on the sand dunes on the beach outside Yafo to allocate plots of land for a new neighborhood they called Ahuzat Bayit, later known as Tel Aviv. The city expanded rapidly with massive waves of immigration in the 1920s and 30s, also bringing about a boon in Bauhaus-style architecture.

Tel Aviv’s status as the region’s most creative, liberal and tolerant city received was furthered when Yafo joined the municipality in 1949.

Throughout the decades, the city has flourished to become Israel’s business and cultural center and has developed a unique atmosphere fusing Mediterranean and urban elements.

“One hundred years later, the vision of our city’s founders – who looked at the sand dunes and saw the potential for a vibrant city – has been realized,” says Mayor Ron Huldai. “Tel Aviv-Yafo is a thriving global city that 400,000 resi-
dents are proud to call home.”


In July, 2003, UNESCO, the United Nations Educational, Scientific and Cultural Organization, proclaimed ” The Whi- te City”, the unique urban and historical fabric of Tel Aviv- Jaffa, a World Cultural Heritage site. By this proclamation, the world recognized the special architectural qualities of the buildings, streets, squares and avenues of Tel Aviv.

Tel Aviv

"Bruno House, Tel Aviv © Yigal Gawze" Fragments of a Style – International style Architecture in Tel Aviv

Tel Aviv, the first Hebrew city in modern times, was foun- ded in 1909 and was built on the sand dunes north of the ancient port city of Jaffa. Its style was innovative, tailored to the needs of its residents, to their life styles and the climatic conditions of the region. “The White City”, the world’s largest grouping of buildings in the International Style, also known as Bauhaus, was planned by the famous Scot, Sir Patrick Geddes. About 4,000 buildings were constructed in this area, beginning in the 1930’s until the establishment of the State of The “White City” is located between Allenby Street in the south, Begin Road and Ibn Gvirol Street in the east, the Yarkon River in the north, and the Mediterranean Sea in the west.

The buildings of “The White City” were designed by Jewish architects, who had studied in Europe before their immigration to Palestine, which later became the State of Israel. This group created a new architectural language, which is rich and diverse, characterized by its asymmetry, functionality and simplicity. The balconies, building pillars, flat roofs and “thermometer” windows became the trade marks of the city.

“The White City” is the story of Tel Aviv, from its beginning to today and is a wonderful opportunity to savor the experience of life in Tel Aviv, in the past and the present.

The Herta and Paul Amir Building


The Herta and Paul Amir Building, a six-level building was designed by American architect PRESTON SCOTT COHEN known for his inventive use of light and geometric forms. This new 195,000 sq. feet building will double the exhibition space of the Tel Aviv Art Museum. The Herta and Paul Amir Building is slated for completion in 2009 in conjunction with the 100th anniversary of Tel Aviv’s founding.

Established in 1932, the Tel Aviv Museum of Art has grown to become an international cultural center with an extensive series of exhibitions yearly of Israeli and international art, architecture, and design as well as permanent and loan collections spanning the major movements in international Modern art, Israeli art from the 1920s on, and a selection of 16th through 19th century art.

ERAN EISEN: Fashion, Art Humour Interview by EVA DEFESES

ERAN EISEN is a poet, artist, graphic designer, International model from Tel Aviv, Israel. As a model, he is best known for campaigns made for L’Oreal, El Corte Inglés, BMW, etc. In Israel, he founded an Image Consulting Company “Present You – Image & Branding Advisors”, that uses a personal, direct and unique approach in order to give each client tailor-made consulting in presentation, image and communication. This multifaceted Israeli published his first book of poems in 200º, “Between Us”, which tells in short and inspired verses his views on love and relations from a biographical point of view. The book is divided into 3 parts, each part referring to a different period of his life. He is currently working on a cultural project called “Positive Israel”, whose objective is to create a positive, realistic image of Israel, to facilitate the access to cultural and artistic aspects of nowadays Israel.

Eran Eisen

Eran Eisen

Do you see fashion as a form of art?

Yes, I do. Dressing is a code of communication and as such it reflects our expression.

Can you describe from an artistic point of view the experience of haut-couture fashion shows? Many designers put together magnificent shows which go far beyond exhibiting nice clothes, light, music and special effects being carefully chosen to create surreal atmosphere that unites several art forms in a unique, breathtaking experience.

Haut-Couture is defined as the artistic side of fashion. It is where the designer is able to perform his real creativity with which he identifies himself. Putting on haut-couture clothes is a unique experience. Everything feels in place!! It has changed my perspective on clothes. It made me feel incredible inside, I’m wearing a statement.

What about Israeli fashion and designers?

Israel hardly has fashion because the climate does not allow it and since there is no demand for it on a daily basis… To say the truth I’m not familiar with young designers here. Personally I love Italian Design; Armani is my favourite because the classic design appeals to me the most.

How are fashion shows regarded in Israel and what are the possibilities for young designers to study and evolve?

There is one school of Fashion Designers in Israel and each year they present their final creations to the people in the industry. The shows are funny, creative, interesting and exciting (I did myself a few). It is very hard for young designers to develop here as the Israeli market is very small. In order to grow you must have a strong sponsor to support you financially and strategically. The only ones that succeeded to do so were wedding-gown designers or swimwear designers. In daily fashion I can only see one young designer that has made it: Yaron Menikovsky.

Do you think Israeli artists and writers are known in Europe, are there difficulties in getting on the worldwide stage?

I believe that every artist wants to exhibit his art beyond the borders of his country. Once you have created a work of art it does not belong to you any more, it has a life of its own. I don’t see any difficulty in being an Israeli artist and getting world recognition. There are some Israeli artists that broke the Israeli wall. Yaakov Aggam and Kadishman, painter and sculptor are known worldwide for many years. Efrayim Kishon, a writer was famous in Germany and Austria. Ron Arad is very successful with his chairs. Politically, there is always a chance that someone might make you problems for being Jewish or Israeli.

What about the art scene of Tel Aviv (exhibitions, art shows, museum, galleries, art magazines)? In a previous issue of Niram Art, we published an article about the Artist’s village Ein Hod, really a unique way of living and producing Art.

Israel has lots of artists. The stress we live creates the urge of expressing ourselves in all forms of art. Tel-Aviv is the centre of the activity for Art Galleries and I see, as time goes by, more and more galleries opening. Personally, I have learned that most artists have difficulties in promoting themselves (marketing) but it is essential to brand yourself as an artist as well if you want your art to be exposed and sold. I agree, Ein Hod is a special place, I have been there many times and it always seems to be expanding.

You worked as a model for El Corte Ingles (among many others) in Spain. How would you describe the Spanish way of life and society as opposed to the Israeli?

There are some similarities between the Israeli and Spanish people. They are both very warm and “hugging” and family-oriented. The Spanish have more “style” in their daily behaviour. We are also both hot-blooded and can get angry easily. The “Siesta” part of the Spanish way of life should be adopted. On my first day in Madrid I took a taxi. The driver almost ran over a young boy with a scooter. He stopped the scoter in front of the Taxi, blocking us, took his helmet off and without any hesitation broke the driver`s window. Coming then from bombed Israel, made me feel like home.

From your numerous contacts with Europeans, do you think they have a pretty good idea about Israel or are they totally clueless?

Personally, I feel at home in Europe. I’ve been travelling for twenty years all over the world, always keeping my Israeli identity. I was constantly requested to tell people about Israel from my own perspective and felt it was my duty to do so. My feeling is that: either you are an open-minded person that can have a global view or you are not. Israel has been suffering from bad PR for 60 years. It is our own responsibility to change it. My personal commitment is to build a “Positive Image” of Israel. You can have a real idea about something only once you have experienced it. Europeans that come here love the vitality, the human warmth and the warm weather of Israel. The ones that haven’t been here are exposed to the Israel that is shown in the news or TV programs or other sources of information and they are individually building their own Image of Israel in their heads.

What is the funniest or strangest thing that someone asked you about Israel?

Someone asked me once if we travelled by camels here. That was funny for me. And here is a symbolic joke: The teacher entered the class in the USA and told the kids she had a question of a 100$ prize for them: “Who was the most important person in Human History??” The first to answer was Joe: “George W. Bush my teacher”. The teacher said very nice Joe, really important person but not the most important. The second to answer was Jenny: “Napoleon Bonaparte” my teacher. The teacher said, yes he was very important, Jenny, but not the most. The third to be answered was Mike: “Alexander Mukdon” he screamed. The teacher said you are right Mike he was important but not the most. Than Moishale raised his hand and said: “It was Jesus Christ” my teacher. The teacher said Moishale you are right and you have won the 100$. But Moishale, I must ask you something, you are Jewish, so how can you say Jesus Christ was the most important person in Human History. Moishale smiled and answer her: My teacher, in my heart I know it is Moses, but business is business!!

Dear Eran, thanks a lot for your patience.